The best approach starts with the Data Plan. Each Data Project requires a three-prong approach with plans consisting of Strategy, Analysis, and Technical tactics.

At Channel Methods Partners (CMP), our teams take a real-world approach to providing industry and market research internally and for our clients.  First, we start with a Marketing Analytics Plan, (MAP).

We utilize best practice MAP methodology when evaluating Go-to-Market alternatives for our clients.  MAP projects analyze data across all marketing and sales channels. MAP projects are often used to determine trends in buyer behavior at different points in the Customer Decision Journey (CDJ). Trends in buyer behavior range from the number of sales and marketing touch points required before a prospect initially considers your company and offering to when a prospect has full awareness of your unique value proposition …. even how many of your clients are actively loyal to your company.

MAP provides the strategy as to what data is required, how to organize data collection, and the best analysis process to turn the data into actionable insights. CMP MAP’s are designed to “drill down” to the information needed, stripping away superfluous data, and then analyzing one pillar at a time to create pragmatic observations that help our clients’ executive teams make decisions.  MAP’s methods are often part of our Client Kick-Off process and can also be a standalone service to help clients with marketing decisions.

We utilize best practice MAP methodology when evaluating Go-to-Market alternatives for our clients.  MAP projects analyze data across all marketing and sales channels. MAP projects are often used to determine trends in buyer behavior at different points in the Customer Decision Journey (CDJ). Trends in buyer behavior range from the number of sales and marketing touch points required before a prospect initially considers your company and offering to when a prospect has full awareness of your unique value proposition …. even how many of your clients are actively loyal to your company.

MAP provides the strategy as to what data is required, how to organize data collection, and the best analysis process to turn the data into actionable insights. CMP MAP’s are designed to “drill down” to the information needed, stripping away superfluous data, and then analyzing one pillar at a time to create pragmatic observations that help our clients’ executive teams make decisions.  MAP’s methods are often part of our Client Kick-Off process and can also be a standalone service to help clients with marketing decisions.