CORPORATE IMAGE ANALYSIS
It’s good practice to evaluate your company image on a recurring basis, to understand external perceptions across several parameters (understanding of your products, value proposition, company mindset and ethics, clarify of branding, emotional engagement with clients). We can provide you clear analyses and results on how you are viewed, areas for improvement, and possible changes to revive and relaunch your business.
PSYCHOLOGICAL & EMOTIONAL ATTACHMENT MECHANISMS (“STICKINESS”)
Messaging is key. Period. You have a few seconds to get someone’s attention, garnish engagement, and keep them interested enough to want to learn more. The psychology behind the human reaction is mesmerizing – we can help you understand the psychological mechanisms involved and recommend improvements to utilize the powerful emotional attraction that subliminally binds potential clients to your brand.
INVIGORATION OF CONTENT & MESSAGING
Know where you want to go with Content and Messaging, but not quite how to word it? Wordsmithing is an eclectic competency that not everyone possesses – and even the brightest leaders acknowledge that content and narrative should be created by linguistical Sherpas who navigate the various languages around the globe, to get positive engagement from each individual client. Each individual person. That’s where business happens.
TACTICAL DEPLOYMENT OF BRAND
We can help you deploy your brand into the market using broad-brush Marketing strategies and nimble application – the ability to take real-time measurements on message adoption and pivot on a dime. We help to tailor your Life Sciences messaging specifically to subsets of the demographic companies you desire – whether segmentation based on target company size or business, or segmented by therapeutic area – plenty of options to “micro-brand” your messaging to efficiently gain traction within your marketplace.
MAXIMIZING MARKETING WITHIN OUR SOCIAL MEDIA CULTURE
Today’s culture is tomorrow’s customer. Our social media environment is wildly conducive to reaching the right partners and clients, if utilized strategically. The ‘sociologic’ inclusion behaviors create opportunities in social media where exposure and traction can be maximized through special techniques. We can design this for you to glean the best positioning within the social media culture.
Perhaps a blast from the past, or marketing that tugs at the heartstrings. Remember the days of hand-written business notes? Well, if you aren’t a millennial you might remember how personal those letters felt. Compared to highly-processed bulk mailings, mechanisms like these can reach people even better than years ago. We can design a “Nostalgic Campaign” (using modern technologies) to integrate good, old-fashioned approaches like this to garner increased attention from potential clients.
ADVANCED SALES STRATEGIES
How do you sell (or plan to sell) your product or service? We can help you strategically design an approach which works for you, whether inside your organization, or ours. External sales has been our expertise for 8+ years, and the knowledge and competencies can help you as well. Don’t rebuild the wheel, we can get you rolling!
BUILDING SALES COMPETENCIES (WITHIN YOUR OWN TEAM)
Need your sales team to perform better? Our highly experienced staff can train your crew to better represent your value proposition – increasing their confidence with your product line. Proven training strategies which incorporate psychological adaptation and sales techniques help to change the mindset and behaviors of your group, to further drive your sales goals.
CLIENT IDENTIFICATION: OUR “REVGEN” PROCESS
With our business development intel process, we can identify and tailor a client portfolio to maximize your reach in your preferred marketspace, and can also be your expanded reach to build relationships to near-deal status
BUILD AND MANAGING RELATIONSHIPS
Relationships are the key to driving sales – it’s not about just making ‘the deal’ anymore. A key is to position your brand as being a resource of knowledge in the field – ‘consultation sales’ if you will – building a relationship of knowledge, trust, and connective networking to increase the comfort level and familiarity with your company. We can advise on how to accomplish this, or we can do this for you with key potential clients – a ‘specialty’ strategic deep dive into key high-potential target accounts.
INTELLIGENT DATA SERVICES
Looking for data services? Our organic database is a wealth of information at our fingertips and can be utilized in various ways:
- Competitive Data Analysis – analysis of your competition landscape
- Brand Awareness Intelligence – research on your own product(s) by mining various data sources
- Regional Intelligence – research on a geographic region to understand the local market, competition, pricing structure, cost of goods, and existing potential partners or clients in the area.
- Sales performance analysis – either with your team’s metrics (or from ours) – we can analyze performance and make strategic recommendations
- 3D Business Universe – using our database and knowledge of the market, we can provide you with a 3D relational snapshot of companies / contacts / influencers surrounding a target high-potential client or contact. A great foundation to start building a strategic approach.
- SalesForce Sub-Intel – using a subsection of our database, you can drive your own team’s CRM at a fraction of the cost. We can also assist with strategies surrounding your goals and ultimate drive towards increased revenue.
Knowing that brand awareness is key to building your client base, we can help you spread the word through highly respected publications – acting on your behalf to establish interviews, publish articles, participate in televised business segments, and more. We can even help author your copy, and can transform scientific data and reports into marketing materials.
TRADE SHOW CONCIERGE
Want to make your life easier at Trade Shows and Conventions? Whether you have a booth or not, we can assist you in maximizing your ROI of the experience, letting you sit back and have those valuable discussions and not worry about logistics. Our experts can schedule meetings for you (using a joint App), log your leads, send confirmation and thank-you messages, follow-up with leads directly, and design and even man your booth for you. All while you watch the potential clients come flooding in.